Stories of Elevation | Objects of Desire | Shinsegae
From catalog to curation
Stories of Culture | Shinsegae Loves Jeff Koons
Korea’s leading fashion retailer wears its heart on its sleeve.
Stories of Aspiration | Only Shinsegae
How to turn a low-end department store into the leading fashion retailer in Korea in three steps.
Reach out and Gift! | Holiday 2017 | Sephora
For the one-of-a-kind people you love.
Stories of Fearlessness | Lip Boldly | Sephora
How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.
Stories of Inclusion | Holiday 2016 | Sephora
Sometimes a red lipstick isn’t a just a red lipstick.
Stories of Individuality | Sephora Brand 2.1
What happens when you let people define their own beauty?
Stories of Togetherness | Sephora Brand 2.0
How do you rebrand the leading beauty retailer for a new era? Champion bold choices in beauty—and life.
Stories of Realness | #SkinGoals | Sephora
How do you persuade drugstore shoppers to try prestige skincare? Get real, real fast.
Stories of Confidence | Sephora Collection
The key to massive client acquisition for a lifestyle brand? Think small.
Stories of Community | Beauty Insider Relaunch | Sephora
How do you turn a loyalty program into a community platform? Bundle all social media and invite the whole world.
Stories of Discovery | Play! by Sephora
How do you get a million subscribers in your first year? Offer the best subscription box—then reinvent it every month.
Stories of Pride | Like a Curl Boss | Sephora
When is bigger better? When it comes to self-love, confidence and textured hair.
Stories of Emotion | Smells Like You | Sephora
Is Fragrance only about notes and origin stories? Not even close.
Stories of Life Delicious | SSG Food Market Gift Catalogue | Shinsegae
Catalogues can be clever, too
Stories of Dressing Men | Style Notes | Shinsegae
Who says there isn’t a manual for style?
Stories of Hotels | Westin Chosun
All the service, none of the snobbery.
Stories of Creativity | Boon Jr. | Shinsegae
New School for Cool
Stories of Life Delicious | SSG Food Market In-Store | Shinsegae
Let’s talk food.
Stories of Real People | SSG Food Market
A people-powered market.
Stories of Culture | Shinsegae Loves Britannia
More British icons than you can shake an umbrella at.
Stories of Culture | 2NE1 Loves Shinsegae
Staying ahead of the crowd: Call in your favorite K-Pop group. Then have them call in their favorite designer
Stories of Style | Jardin de Chouette | Shinsegae
Classic design for a timeless aesthetic
A Brand is A System of Rules | Sephora Branding
Start by defining your core brand DNA.