Stories of Elevation | Objects of Desire | Shinsegae
From catalog to curation
Stories of Culture | Shinsegae Loves Jeff Koons
Korea’s leading fashion retailer wears its heart on its sleeve.
Stories of Aspiration | Only Shinsegae
How to turn a low-end department store into the leading fashion retailer in Korea in three steps.
Stories of Giving | Holiday 2017 | Sephora
Beauty shows its true colors. All of them.
Reach out and Gift! | Holiday 2017 | Sephora
For the one-of-a-kind people you love.
Stories of Fearlessness | Lip Boldly | Sephora
How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.
Stories of Inclusion | Holiday 2016 | Sephora
Sometimes a red lipstick isn’t a just a red lipstick.
Stories of Individuality | Sephora Brand 2.1
What happens when you let people define their own beauty?
Beauty is Yours to Define, Ours to Celebrate | Sephora
What is your unique beauty?
Stories of Togetherness | Sephora Brand 2.0
How do you rebrand the leading beauty retailer for a new era? Champion bold choices in beauty—and life.
Stories of Realness | #SkinGoals | Sephora
How do you persuade drugstore shoppers to try prestige skincare? Get real, real fast.
Stories of Confidence | Sephora Collection
The key to massive client acquisition for a lifestyle brand? Think small.
Stories of Community | Beauty Insider Relaunch | Sephora
How do you turn a loyalty program into a community platform? Bundle all social media and invite the whole world.
Stories of Discovery | Play! by Sephora
How do you get a million subscribers in your first year? Offer the best subscription box—then reinvent it every month.
Stories of Pride | Like a Curl Boss | Sephora
When is bigger better? When it comes to self-love, confidence and textured hair.
Stories of Emotion | Smells Like You | Sephora
Is Fragrance only about notes and origin stories? Not even close.
Stories of Life Delicious | SSG Food Market | Shinsegae
Bold lines meet simple colors
Stories of Artisanal Food | SSG Food Market | Shinsegae
Old-world ceremonial packaging made new
Stories of Life Delicious | SSG Food Market Gift Catalogue | Shinsegae
Catalogues can be clever, too
Stories of Dressing Men | Style Notes | Shinsegae
Who says there isn’t a manual for style?
Stories of Hotels | Westin Chosun
All the service, none of the snobbery.
Stories of Creativity | Boon Jr. | Shinsegae
New School for Cool
Stories of Trendsetting | Boon the Shop & Co. | Shinsegae
Dressing the label that caters to the best dressed.
Stories of Life Delicious | SSG Food Market In-Store | Shinsegae
Let’s talk food.
Stories of Freshness | SSG Milk | Shinsegae
Straight from the farm
Stories of Real People | SSG Food Market
A people-powered market.
Stories of Culture | Shinsegae Loves Britannia
More British icons than you can shake an umbrella at.
Stories of Honesty | SSG Juice | Shinsegae
Clear for anyone to see.
Stories of Culture | 2NE1 Loves Shinsegae
Staying ahead of the crowd: Call in your favorite K-Pop group. Then have them call in their favorite designer
Stories of Branding | S-Pattern | Shinsegae
Style and class? Check!
Stories of Transparency | Emart Private Brand | Shinsegae
Why not spotlight reliable quality?
Stories of Style | Jardin de Chouette | Shinsegae
Classic design for a timeless aesthetic
A Brand is A System of Rules | Sephora Branding
Start by defining your core brand DNA.
The Creative
Thought Partners.
The Creative Strategy.
Citizens of NowHere is a different kind of creative agency. We help you develop your brand, as well as your brand team to ensure its long-term success. From decades of working on both the client and agency side, we know that one without the other doesn’t work and often ends in misspent budgets, squandered market opportunities and low morale.
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