Stories of Culture | Shinsegae Loves Jeff Koons

Korea’s leading fashion retailer wears its heart on its sleeve.

Stories of Aspiration | Only Shinsegae

How to turn a low-end department store into the leading fashion retailer in Korea in three steps.

Stories of Giving | Holiday 2017 | Sephora

Beauty shows its true colors. All of them.

Reach out and Gift! | Holiday 2017 | Sephora

For the one-of-a-kind people you love.

Stories of Fearlessness | Lip Boldly | Sephora

How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.

Stories of Inclusion | Holiday 2016 | Sephora

Sometimes a red lipstick isn’t a just a red lipstick.

Stories of Individuality | Sephora Brand 2.1

What happens when you let people define their own beauty?

Stories of Togetherness | Sephora Brand 2.0

How do you rebrand the leading beauty retailer for a new era? Champion bold choices in beauty—and life.

Stories of Realness | #SkinGoals | Sephora

How do you persuade drugstore shoppers to try prestige skincare? Get real, real fast.

Stories of Confidence | Sephora Collection

The key to massive client acquisition for a lifestyle brand? Think small.

Stories of Community | Beauty Insider Relaunch | Sephora

How do you turn a loyalty program into a community platform? Bundle all social media and invite the whole world.

Stories of Discovery | Play! by Sephora

How do you get a million subscribers in your first year? Offer the best subscription box—then reinvent it every month.

Stories of Pride | Like a Curl Boss | Sephora

When is bigger better? When it comes to self-love, confidence and textured hair.

Stories of Emotion | Smells Like You | Sephora

Is Fragrance only about notes and origin stories? Not even close.

Stories of Artisanal Food | SSG Food Market | Shinsegae

Old-world ceremonial packaging made new

Stories of Dressing Men | Style Notes | Shinsegae

Who says there isn’t a manual for style?

Stories of Hotels | Westin Chosun

All the service, none of the snobbery.

Stories of Trendsetting | Boon the Shop & Co. | Shinsegae

Dressing the label that caters to the best dressed.

Stories of Culture | Shinsegae Loves Britannia

More British icons than you can shake an umbrella at.

Stories of Culture | 2NE1 Loves Shinsegae

Staying ahead of the crowd: Call in your favorite K-Pop group. Then have them call in their favorite designer

Stories of Style | Jardin de Chouette | Shinsegae

Classic design for a timeless aesthetic

A Brand is A System of Rules | Sephora Branding

Start by defining your core brand DNA.

The Creative
Thought Partners.
The Creative Strategy.


Citizens of NowHere is a different kind of creative agency. We help you develop your brand, as well as your brand team to ensure its long-term success. From decades of working on both the client and agency side, we know that one without the other doesn’t work and often ends in misspent budgets, squandered market opportunities and low morale.