Stories of Creativity | Boon Jr. | Shinsegae

New School for Cool

Boon Jr.

A multi-label store for children 6-12 years old

Boon’s Jr. teaches kids about style with quirky animations in a fun European private school vibe that mixes the latest trends with values like self-expression and creativity. Quirky phrases inside the bags bring humor and distinction, while black and white illustrated characters bring artsy entertainment. Edgy yet familiar feeling, the new school brand is adored by creative kids and creative parents alike.