Project
Branding is to tell Stories beyond Imagination.
Stories of Elevation | Objects of Desire | Shinsegae
From catalog to curation
Stories of Culture | Shinsegae Loves Jeff Koons
Korea’s leading fashion retailer wears its heart on its sleeve.
Stories of Aspiration | Only Shinsegae
How to turn a low-end department store into the leading fashion retailer in Korea in three steps.
Stories of Giving | Holiday 2017 | Sephora
Beauty shows its true colors. All of them.
Reach out and Gift! | Holiday 2017 | Sephora
For the one-of-a-kind people you love.
Stories of Fearlessness | Lip Boldly | Sephora
How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.
Stories of Inclusion | Holiday 2016 | Sephora
Sometimes a red lipstick isn’t a just a red lipstick.
Stories of Individuality | Sephora Brand 2.1
What happens when you let people define their own beauty?
