Stories of Branding | S-Pattern | Shinsegae

Shinsegae S-Check

Capturing a legacy of elegance in one tiny symbol.

The S-Check, similar to the British tartan design, stands for tradition and prestige and beautifully embodies Shinsegae’s signature class. It distinguishes Shinsegae from the other department stores with a quiet elegance and dignity. The S-Check design adorns both Shinsegae’s shopping bags and boxes, as well as its advertisements.