Stories of Transparency | Emart Private Brand | Shinsegae

A private brand with premium aspirations.

Emart Private Brand Refresh.

We wanted to bring transparency to what customers were getting with Emart’s private label. While every product offers great quality at an affordable price, we further distinguished its selection by creating three separate lines: Premium, Traditional and Value. We also told the story of the suppliers, the backbone of the line’s consistent quality, who were rightfully known for their reliability not just with Shinsegae but with many other companies as well.