Stories of Confidence | Sephora Collection

Beauty Uncomplicated

Sephora Collection

Sephora Collection saves the day by pairing a something-for-everyone range of products with bite-size bits of Sephora expertise that show you how to select and apply what’s just right for you.

Whether you’re looking for a new color or formula, Sephora Collection makes the options feel less overwhelming.

Purpose
Use Sephora Collection’s lower price point to acquire younger clients, drugstore shoppers and those new to beauty, then graduate her to prestige brands.

Positioning
Play to a Millennial mindset. Build her makeup bag and knowledge one item at a time with bite-size bits of education and 60-second videos.

Personality
Beauty Editor friend, in mentorship mode.
Fresh, conversational, casual, fun. Clear and easy to understand.

Strategy
Encourage her to “Get what you want” with a fill-in-the blank campaign that starts each sentence with “I Want” and invites her to fill in the rest.