I believe clients should experience a brand through all touchpoints from brand voice to brand experience.

Create an integrated brand experience through an omnichannel brand strategy and creative direction for Shinsegae Group

Making of the first Google Store Chelsea 2021
> Google Store Chelsea 2021
> Google Store Collection (Click to download | Password: athleta2021)
> Google Store Opening Window (Click to download | Password: athleta2021)
> Pixel 4 Digital Experience (Click to download)
> Pixel 4a Digital Experience (Click to download)
Rebranding Shinsegae as a cultural leader in the Asian market by collaborating with cultural icons like Jeff Koons
> Jeff Koons Loves Shinsegae | Collateral & Products, 2011
> Jeff Koons Loves Shinsegae | Behind-the-scenes, 2011
> Jeff Koons Loves Shinsegae | Joongang Daily, 2011
> Jeff Koons Loves Shinsegae | Chosun Daily 2011

Experiences from small to big, from fashion to food.
> Merry Shinsegaemas! | Visual Installation 2011
> 2NE1 loves Shinsegae | Event 2013
> Jeff Koons Loves Shinsegae | Event 2011
> SSG Food Market | Store Design 2012

> SSG Food Market Behind-the-Scenes | 2012
> SSG Food Market Opening Event | 2012
> SSG Food Market Hall of Farmer | 2012
> SSG Food Market Collateral | 2012
> SSG Food Market Gift Catalogue | 2012
> Korean Artisanal Food Jang Bang | 2012