Stories of Culture | Shinsegae Loves Britannia

Shinsegae Loves Britannia

Shinsegae pays homage to Great Britain.

British actor Ewan McGregor was the star of our 2012 campaign inspired by the Diamond Jubilee of Queen Elizabeth II and the London Olympics. We also collaborated with icon Damien Hirst and illustrator Daisy de Villeneuve, who designed the crown and heart motif to symbolize the British royal family, which was featured in ads, throughout stores, and on shopping bags, wrapping paper and gift cards. Iconic British figures such as Stella McCartney and Alexander McQueen among many others made products exclusively for Shinsegae.