Sephora Collection : Uncomplicate Beauty
Sephora Collection was socially driven brand for entry-level Sephora clients.
Illustration and handwriting was used as tertiary visual elements for the brand to bring bite-sized contents in more fun and engaging way with younger clients helping them uncomplicated beauty. I hired an in-house illustrator/designer dedicated to the brand to maintain consistency and efficiency.
Main branding driven by Beauty (main) and texture (second)
http://citizensofnowhere.co/home/portfolio/beauty-uncomplicated-sephora-collection/
Bite-sized digital contents complemented with illustration, handwriting and conversational voice.
Sephora Collection Instagram
https://www.instagram.com/sephoracollection/?hl=en
https://www.instagram.com/p/BWu34WmByWO/
https://www.instagram.com/p/BWIP9tJhiyU/
https://www.instagram.com/p/BV2p1SCh6yb/
https://www.instagram.com/p/BVpWbWZhNfm/
https://www.instagram.com/p/BTO-06chBdq/
https://www.instagram.com/p/BROWIbohnW
https://www.instagram.com/p/BNe27DzhOSY/
https://www.instagram.com/p/BOPzHkgh7D1/
Sephora Collection YouTube
Low-level production : Short form digital contents for Sephora Collection. Sephora’s private label brand targeting younger beauty clients teaching bitesized information. Worked with talents without narrative but with Sephora Collection branded graphic elements to deliver information.
Lips Uncomplicated
Brushes Uncomplicated
Swath Me : Colorful gloss balm
Swath Me : Gel concealer
Other branding projects with illustration
Because I do love working with tasteful illustrations and handwriting and they do bring humor, wit and fun to brands’ storytelling.
Play by Sephora
http://citizensofnowhere.co/home/portfolio/play-by-sephora-up-your-gen-z-beauty-game/
Boon Jr.
http://citizensofnowhere.co/home/portfolio/boon-jr/
Shinsegae Loves Britannia
http://citizensofnowhere.co/home/portfolio/shinsegae-loves-shinsegae-loves-britannia/
SSG Food Market
http://citizensofnowhere.co/home/portfolio/ssg-food-market-communication/
Vecchia e Nuovo
http://citizensofnowhere.co/home/portfolio/veccia-e-nuovo/
Jardin de Chouette
http://citizensofnowhere.co/home/portfolio/jardin-de-chouette/
Shinsegae Loves Jeff Koons
http://citizensofnowhere.co/home/portfolio/shinsegae-loves-shinsegae-loves-jeff-koons/