Story-telling driven contents for Sephora
Stories from Sephora Makeup Artists for “Reach out and Gift” Holiday 2017 campaign.
High-level production (motion and non-motion) : 360 omni-channel content creation for 12-week Holiday campaign. From inspirational video talking about Unique Beauty to main visuals were produced during 5-day-production in New York. Also we used this production’s casting process to recruit Sephora makeup artists to create everyday social contents in Sephora LA studio beyond Senior makeup artists.
Overall story and making-of-Holiday 2017
https://youtu.be/rPWm4MVtVVQ
Chimae
https://www.youtube.com/watch?v=zIwTyhN7owA
https://www.instagram.com/p/BbSRsD_n82Z/
Get Unready With Me: Normal to Combination Skin | Sephora
https://youtu.be/g6_tzx-PmFk
https://www.instagram.com/p/BcqJAfWH1CX/
Taija
https://youtu.be/-pgbuYpOlp8
https://www.instagram.com/p/Bcs3tNUHX_O/
Get Ready With Me: Sunset Smoky Eye | Sephora
https://www.youtube.com/watch?v=7JklkJyOHHk
Dane
https://youtu.be/Xnz9DDUqQrY
https://www.instagram.com/p/Bb7KiliHFNZ/
Get Ready with Me : Gold Cut Crease
https://youtu.be/AUu1RF0aoQk
Behind-the-scene
https://youtu.be/QhHNQVTXl_g
Campaign Main Visual (still)
http://www.citizenboy.com/gallery-category/advertising/#reach-out-and-gift-holiday-campaign-2017
Stories about “Unboxing of Play by Sephora” monthly beauty subscription box.
We had two different templates.
Mid-level production : These videos were produced with our internal teams as talents to talk about the box with expert POV, shot in Sephora LA studio with product shelving background setup with minimal graphic treatment.
High-level production : These videos were produced with our box subscribers in locations in LA. We phased out this template and moved to Sephora LA studio template with internal team.
With internal team of makeup artists, merchants, writers and marketers in Sephora LA studio.
https://youtu.be/nH-wJwv_4uY
https://youtu.be/PTNYdaOIpcQ
https://youtu.be/o8JsHoR1BzA
With the box subscribers and makeup artist shot in location.
https://youtu.be/yu68bZBhnmM
https://youtu.be/BKWGSZ_lNo0
Stories of How to Beauty.
These are long-form contents of educating Sephora clients on How to Beauty.
Mid-level production : These videos were produced in Sephora LA studio on white background with very simple Sephora branded graphic treatment. From 2014-2016, we have tested 15 Senior makeup artists to create contents. By 2017, we have identified 4 Senior makeup artists who are good in front of camera and worked with them only. We started giving them talking points and worked without written script. We have a few different templates such as What’s New, Get Unready / Get Ready, How to, etc.
What’s new at Sephora
https://youtu.be/j3Xl8xBvOHs
How to create a skincare routine with Jeff
https://youtu.be/TIFXNkno77M
Get Unready With Me: Normal to Combination Skin | Sephora
https://youtu.be/g6_tzx-PmFk
https://www.instagram.com/p/BcqJAfWH1CX/
Beauty is your to define and ours to celebrate
https://youtu.be/0p_ncuxyhVw
Stories from Brand Founders for Made with Love campaign.
Stella McCartney
https://youtu.be/yErtj91yhFU
Josie Maran
https://youtu.be/w3SwJWbYVLE
Alli Webb / Dry Bar
https://youtu.be/quDkbGFJR3E
Instagram campaign
Most of what you have seen above, we edited contents for omni-channel purposes from print to retail to digital. Here are a few examples of Instagram driven digital campaigns.
#LUXEatSephora (low-budget)
Motion
https://www.instagram.com/p/Bf3WLVQn-3R/
https://www.instagram.com/p/BgUljAMnfy_/
Still
https://www.instagram.com/p/Bm4iSGeHomP/
https://www.instagram.com/p/Bck_J-Pnf5m/
#FOUNDATIONatSephora (internal photo studio)
Motion
https://www.instagram.com/p/BfhMTHzHbyS/
https://www.instagram.com/p/Bf_bKiFHOQY/
Still
https://www.instagram.com/p/BfrELfEHZor/
https://www.instagram.com/p/BgALFNnnFjd/
Bite-sized digital contents for Sephora Collection.
Low-level production : These are short form digital contents for Sephora Collection. Sephora’s private label brand targeting younger beauty clients teaching bitesized information. Worked with talents without narrative but with Sephora Collection branded graphic elements to deliver information.
Lips Uncomplicated
https://youtu.be/hXlQwU1l498
Brushes Uncomplicated
https://youtu.be/-KSDZ3931BU
Swath Me : Colorful gloss balm
https://youtu.be/Uav9R4AiEfw
Swath Me : Gel concealer
https://youtu.be/IgOxd9ut0Fo
Visually driven videos
These videos are produced for digital display in retail spaces