Identity & Packaging
Stories of Culture | Shinsegae Loves Jeff Koons
Korea’s leading fashion retailer wears its heart on its sleeve.
Stories of Confidence | Sephora Collection
The key to massive client acquisition for a lifestyle brand? Think small.
Stories of Community | Beauty Insider Relaunch | Sephora
How do you turn a loyalty program into a community platform? Bundle all social media and invite the whole world.
Stories of Life Delicious | SSG Food Market Gift Catalogue | Shinsegae
Catalogues can be clever, too
Stories of Trendsetting | Boon the Shop & Co. | Shinsegae
Dressing the label that caters to the best dressed.