Identity & Packaging

Stories of Culture | Shinsegae Loves Jeff Koons

Korea’s leading fashion retailer wears its heart on its sleeve.

Stories of Confidence | Sephora Collection

The key to massive client acquisition for a lifestyle brand? Think small.

Stories of Community | Beauty Insider Relaunch | Sephora

How do you turn a loyalty program into a community platform? Bundle all social media and invite the whole world.

Stories of Artisanal Food | SSG Food Market | Shinsegae

Old-world ceremonial packaging made new

Stories of Dressing Men | Style Notes | Shinsegae

Who says there isn’t a manual for style?

Stories of Hotels | Westin Chosun

All the service, none of the snobbery.

Stories of Trendsetting | Boon the Shop & Co. | Shinsegae

Dressing the label that caters to the best dressed.