Creative & Art Direction

Stories of Culture | Shinsegae Loves Jeff Koons

Korea’s leading fashion retailer wears its heart on its sleeve.

Stories of Aspiration | Only Shinsegae

How to turn a low-end department store into the leading fashion retailer in Korea in three steps.

Reach out and Gift! | Holiday 2017 | Sephora

For the one-of-a-kind people you love.

Stories of Fearlessness | Lip Boldly | Sephora

How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.

Stories of Inclusion | Holiday 2016 | Sephora

Sometimes a red lipstick isn’t a just a red lipstick.

Stories of Individuality | Sephora Brand 2.1

What happens when you let people define their own beauty?

Stories of Togetherness | Sephora Brand 2.0

How do you rebrand the leading beauty retailer for a new era? Champion bold choices in beauty—and life.

Stories of Realness | #SkinGoals | Sephora

How do you persuade drugstore shoppers to try prestige skincare? Get real, real fast.