Creative & Art Direction
Stories of Culture | Shinsegae Loves Jeff Koons
Korea’s leading fashion retailer wears its heart on its sleeve.
Stories of Aspiration | Only Shinsegae
How to turn a low-end department store into the leading fashion retailer in Korea in three steps.
Stories of Fearlessness | Lip Boldly | Sephora
How do you make the boldest colors accessible to the most bashful? A little technology and a lot of fun.
Stories of Individuality | Sephora Brand 2.1
What happens when you let people define their own beauty?
Stories of Togetherness | Sephora Brand 2.0
How do you rebrand the leading beauty retailer for a new era? Champion bold choices in beauty—and life.
Stories of Realness | #SkinGoals | Sephora
How do you persuade drugstore shoppers to try prestige skincare? Get real, real fast.