WELCOME TO CITIZENS
of NOW HERE.
CHECK OUT THE SELECT WORK
& MORE FROM THE ARCHIVES.
…and don’t forget to say hello!
WELCOME TO CITIZENS
of NOW HERE.
CHECK OUT THE SELECT WORK
& MORE FROM THE ARCHIVES.
…and don’t forget to say hello!
WELCOME TO CITIZENS
of NOW HERE.
CHECK OUT THE SELECT WORK
& MORE FROM THE ARCHIVES.
…and don’t forget to say hello!
For Story
I create and tell stories.
Stories about products, people and brands.
> What Is Your Unique Beauty | Videos 2017
> Reach out and Gift | Images 2017
> Let’s Beauty Together | Glossy Innovation Team Awards 2018
> Let’s Beauty Together | LVMH 2017
> Beauty Is Yours to Define, Ours to Celebrate | Video 2017
> Beauty Is Yours to Define, Ours to Celebrate | Images 2017
Long-form Stories for YouTube
> #StellaMcCartney #StoriesFromBrandFounders #MadeWithLove
> #
GetReadywithMe #GoldCutCrease
> #
Unboxing #PlaybySephora | Internal team
> #
SwatchMe | L
ow-budget
> #LipsUncomplicated | Low-budget
> #
BrushesUncomplicated | Low-budget
Bite-sized Beauty Stories for Instagram
> #LUXEatSephora | Low-budget
> #FOUNDATIONatSephora | Internal production studio
> #SephoraArtist #Dane
> #GetReadyWithMe #NormaltoCombination
> Smlles Like You
> Style Notes, Men’s Fashion Dictionary
I enjoy working with people as a creative leader and creative thinking partner.
Integrating creative disciplines and collaborating with business teams.
> Introduction to Citizens of Now Here | How I work
> Lululemon Brand Book 2019
> Sephora Brand Book 2016
> Sephora Virtual Artist 2016
> How Sephora is leveraging AR and AI | Tech Republic, 2017
> Sephora Studio Concept | CNBC, 2017
> Jeff Koons Loves Shinsegae | Collateral & Products, 2011
> Jeff Koons Loves Shinsegae | Event 2011
> Jeff Koons Loves Shinsegae | Behind-the-scenes, 2011
> Jeff Koons Loves Shinsegae | Joongang Daily, 2011
> Jeff Koons Loves Shinsegae | Chosun Daily 2011
I am great at creating structures, processes and systems, and I also know when to color outside the lines.
From organizational structures to creative marketing processes, the key is to keep an open mind.
> Sephora Omni-Channel 360 Creative Process, Team and Goals | 2015
> A Brand Is a System of Rules | Select
> Sephora Brand Style Guide | Full Book
> Lip Boldly
> Color Stories
I believe clients should experience a brand through all touchpoints.
A cohesive client experience is built by an omni-channel team, process and strategy.
> Love Is the Reason | Holiday 2016
> Love Is the Reason | Video 2016
I navigate ambiguity and adventure with both intuition and logic.
Smart work processes and a strong creative team can solve any number of unexpected challenges.
> SSG Food Market Behind-the-Scenes | 2012
> SSG Food Market Opening Event | 2012
> SSG Food Market Hall of Farmer | 2012
> SSG Food Market Collateral | 2012
> SSG Food Market Gift Catalogue | 2012
> Korean Artisanal Food Jang Bang | 2012
I love making brands look good. But more importantly, I love making them work.
Understanding business goals and achieving high-level KPI.
> Sephora Collection
> Play! by Sephora
> Beauty Insider
I am obsessed with sensual photography and mouth-watering typography.
> 2NE1 Loves Shinsegae | Event 2013
> 2NE1 Loves Shinsegae | Collateral 2013
> Only Shinsegae Campaigns | 2010-2014
> Objects of Desire | 2011-2014
From Seoul to Providence, New York, London, New York, back to Seoul, and now San Francisco!
…and I love making memories with my kids and the people I meet along the way.
> My Instagram