For Lotte Group

I am great at creating structures, processes and systems, and I also know when to color outside the lines.  

From organizational structures to creative marketing processes, the key is to keep an open mind.

I love making brands look good. But more importantly, I love making them work through collaborative design thinking and creative process. 

Understanding business goals and achieving high-level KPI through innovative creative solutions.

I am still obsessed with mouth-watering photography and playful typography and sharing that passion with my team, across the organization, and the consumer.

Delivering sophisticated and tasteful design from concept to execution

From Seoul to Providence, New York, London, New York, back to Seoul, and now San Francisco!

…and I love making memories with my kids and the people I meet along the way.