for Athelta - Branding work samples!

I love making brands look good. But more importantly, I love making brands work, strategically. 

I build brands from personality, behavior, tone of voice, tone & manner to support business goals, and achieving high-level KPI.

I believe clients should experience a brand through all touchpoints from brand voice to brand experience.

Create an integrated brand experience through an omnichannel brand strategy and creative direction for Shinsegae Group

I navigate ambiguity and adventure with both intuition and logic.

From organizational structures to creative marketing processes, the key is to keep an open mind.

Smart work processes and a strong creative team can solve any number of unexpected challenges.

From Seoul to Providence, New York, London, New York, back to Seoul, and now San Francisco!

…and I love making memories with my kids and the people I meet along the way.