I create experiences and tell stories.

Experiences and stories of products, people and brands. 

Story of Let’s Beauty Together.

> What Is Your Unique Beauty | Videos 2017

> Reach out and Gift | Images 2017

> Let’s Beauty Together | Glossy Innovation Team Awards 2018

> Let’s Beauty Together | LVMH 2017

Story of Beauty is Yours to Define & Ours to Celebrate. 

> Beauty Is Yours to Define, Ours to Celebrate | Video 2017

> Beauty Is Yours to Define, Ours to Celebrate | Images 2017

Stories of Innovation in Beauty

> Sephora Virtual Artist 2016

> How Sephora is leveraging AR and AI | Tech Republic, 2017

> Sephora Studio Concept | CNBC, 2017

Long-form Stories 

> #StellaMcCartney #StoriesFromBrandFounders #MadeWithLove

> #GetReadywithMe #GoldCutCrease

> #Unboxing #PlaybySephora | Internal team

> #SwatchMe | Low-budget

> #LipsUncomplicated | Low-budget

> #BrushesUncomplicated | Low-budget

Bite-sized Stories 

> #LUXEatSephora | Low-budget

> #FOUNDATIONatSephora | Internal production studio

> #SephoraArtist #Dane

> #GetReadyWithMe #NormaltoCombination

I am passionate about building a strategic story and aesthetic inspiration for a brand.  

From Sephora, Lululemon to Google.

> Sephora Brand Book 2016 (Click to download)

> Lululemon Brand Book 2019 (Click to download)

> Google Devices & Services Brand Book 2020 (Click to download | Password: athleta2021)

> Google Devices & Services Brand Guide 2020 (Click to download | Password: athleta2021)

> Google Devices & Services Photography Guide 2020 (Click to download | Password: athleta2021)

I am great at creating structures, processes and systems, and I also know when to color outside the lines.  

From organizational structures to creative marketing processes, the key is to keep an open mind.

> A Brand Is a System of Rules | Select (Click to download)

> Sephora Brand Style Guide | Full Book (Click to download)

> Lip Boldly

> Color Stories

> Smlles Like You

> Style Notes, Men’s Fashion Dictionary

I believe clients should experience a brand through all touchpoints.

A cohesive client experience is built by an omni-channel team, process and strategy.

> Love Is the Reason | Holiday 2016

> Love Is the Reason | Video 2016

I love making brands look good. But more importantly, I love making them work. 

Understanding business goals and achieving high-level KPI.

> Sephora Collection (Click to download)

> Play! by Sephora (Click to download)

> Beauty Insider (Click to download)

I enjoy working with people as a creative leader and creative thinking partner.

Integrating creative disciplines and collaborating with business teams.

> How I work (Click to download)

I am obsessed with playful photography and mouth-watering typography. 

> 2NE1 Loves Shinsegae | Collateral 2013

> Only Shinsegae Campaigns | 2010-2014

> Objects of Desire | 2011-2014

> Style Notes, Men’s Fashion Dictionary

I navigate ambiguity and adventure with both intuition and logic.

Smart work processes and a strong creative team can solve any number of unexpected challenges.

> Sephora Omni-Channel 360 Creative Process, Team and Goals | 2015 (Click to download)

From Seoul to Providence, New York, London, New York, back to Seoul, and now San Francisco!

…and I love making memories with my kids and the people I meet along the way. 

> Behind the scenes…