Stories of Hotels | Westin Chosun
All the service, none of the snobbery.
Full service in a photogram
The Westin Chosun line uses photograms to capture the full services offered by hotels. The quirky, casual style of the branding makes the brand seem more approachable and intimate, while still retaining a high quality of service. Devoid of pomp or arrogance, this line puts the customer on the same level as the hotel and makes it feel special. The photogram process was done by hand by the designer, producing a very unique, personal end-product.